Web Design Strategy involves a six step approach to web site development and web designing. Continuous research on web design strategies has led us provide you with these strategic steps.

Step 1 :: Keyword Selection
In todays web world, keyword or rather key phrase selection forms to be the most important step in successful web site development. Keywords or key phrases are words, phrases used by visitors to find your site. A detailed study from available keyword resources like Overture, Wordtracker provides you with keywords on which your sites should be built.

Step 2 :: Identification of target market
With the keywords comes the target market. If your products and services are specific to regions or you cate to a niche market, the designing aspect changes. The data available on regional and niche market is made available to you and design decisions are taken in accordance with that. The ethos of your site and design would be hence dependent on your target market and the users.

Step 3 :: Designing and Usability
Designing and usability issues forms to be the next step. Depending on your target market designing issues needs to be catered. Like if you market your services or products for the senior citizens the design and usability of your site would be different.
Usability issues are important because if users fail to navigate your site and or cannot find what they are looking for or fails to understand where your product is they leave. In turn you loose customers and business.

Step 4 :: Web Site Content
Web users visit your site looking for information. If they find relevant information on your pages they stick to your site. They revisit your site in search of fresh and new information. You need to continuously feed them with new and fresh content. Web users like it. Search engines today also have become content savvy. Content relevant to the keywords on which your site is built hence takes a great role in getting you traffic for your site.
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Step 5 :: Search engine optimization
Optimising your web site for the search engines is very important. The search engines provide you most of the traffic and hence their importance while designing your web site. Search engines change their search algorithms regularly and all use different systems while providing users with search results. So, how to optimise your site for all search engines? Is that possible? The good news is, yes.
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Step 6 :: Search Engine Marketing
Promoting your web site on the web using search engines, web directories, link building, reciprocal links, back links, PR and other internet promotional methods forms to be a major step in getting traffic for your site.
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