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Web Design Strategy involves a six step approach
to web site development and web designing. Continuous
research on web design strategies has led us provide
you with these strategic steps.
Step 1 :: Keyword Selection
In todays web world, keyword or rather key phrase
selection forms to be the most important step
in successful web site development. Keywords or
key phrases are words, phrases used by visitors
to find your site. A detailed study from available
keyword resources like Overture, Wordtracker provides
you with keywords on which your sites should be
built.
Step 2 :: Identification of target market
With the keywords comes the target market. If
your products and services are specific to regions
or you cate to a niche market, the designing aspect
changes. The data available on regional and niche
market is made available to you and design decisions
are taken in accordance with that. The ethos of
your site and design would be hence dependent
on your target market and the users.
Step 3 :: Designing and Usability
Designing and usability issues forms to be the
next step. Depending on your target market designing
issues needs to be catered. Like if you market
your services or products for the senior citizens
the design and usability of your site would be
different.
Usability issues are important because if users
fail to navigate your site and or cannot find
what they are looking for or fails to understand
where your product is they leave. In turn you
loose customers and business.
Step 4 :: Web Site Content
Web users visit your site looking for information.
If they find relevant information on your pages
they stick to your site. They revisit your site
in search of fresh and new information. You need
to continuously feed them with new and fresh content.
Web users like it. Search engines today also have
become content savvy. Content relevant to the
keywords on which your site is built hence takes
a great role in getting you traffic for your site.
:: more
on web site content management
Step 5 :: Search engine optimization
Optimising your web site for the search engines
is very important. The search engines provide
you most of the traffic and hence their importance
while designing your web site. Search engines
change their search algorithms regularly and all
use different systems while providing users with
search results. So, how to optimise your site
for all search engines? Is that possible? The
good news is, yes.
:: more
on search engine optimisation
Step 6 :: Search Engine Marketing
Promoting your web site on the web using search
engines, web directories, link building, reciprocal
links, back links, PR and other internet promotional
methods forms to be a major step in getting traffic
for your site.
::
more
on search engine marketing
Articles on web design strategy
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Keywords for your web site
Keywords are words and phrases used by web surfers while searching on the search engines to find web sites. Your service, product or information website hence needs to have the keywords or key phrases. If your web site does not target related keyw... |
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